The way of color matching

更新时间:2020-08-18 10:18:58点击:92941 Industry information

Understanding color
Generally, in design, we first get all kinds of information through vision, among which color is a very important factor. In addition to shape and size, we often judge the state and emotion of things through color. Sometimes color can directly affect the quality of the whole design picture. Therefore, in the design of color is a very important element, but also for the target group and the important factor of different design.
The speed of color transmission information is very fast, in the moment into the eye can form an impression in the mind, different colors convey different expression and emotion. Color is known as an element that can stimulate emotions and stimulate the senses.
Before color matching practice, it is very important to understand the color itself. After understanding the nature of color, we can have a further understanding of color matching skills.
The attribute of color
Color has three attributes: hue, lightness and purity, which are called three attributes of color. Color can be classified systematically according to these three attributes.
Hue
Hue, as the name suggests, is the color itself as we know it. The hues are arranged in the order of spectrum, and connected end to end, forming a ring structure called "hue ring". Colors at 180 degrees on the hue ring are called complementary colors, colors at 120 degrees are called contrast colors, colors adjacent to each other are called adjacent colors, and colors such as red, orange, and yellow are called similar colors.
The hue can be divided into two series: cold color and warm color. Purple and green are called intermediate colors. They can't create a warm and cold impression by themselves.
Lightness
Lightness refers to the brightness of the color. In the color, the lightest is white, and the lightest is black. Adding white to any color will increase its lightness, while adding black will decrease its lightness. What we call "color of the same color system" refers to the performance of different lightness in the same color phase.
purity
Purity refers to the brightness of the color. The color with the highest purity in the same color phase is called "pure color". With the addition of some other color elements in the pure color, the purity decreases continuously, and the color changes from bright to turbid, and the color with the lowest purity is gray.
As we can see in the figure below, the color at the far right of the purity is solid, and the one at the far left is gray (no color).
With and without color
Color can be roughly divided into two categories: colored and achromatic. Achromatic refers to black, white and gray, which have no hue attribute and purity attribute. Colored refers to all colors with three attributes of color.
In achromatic, the lightest color is white, and the lowest is black. No color, no purity property, so it can be matched with any color.
tone
Hue refers to the intensity and intensity of a color. It is a concept that comprehensively expresses the color state through color lightness and purity.
Tone can be divided into three categories: Ming and Qing hue, middle tone and dark and clear tone. The tone of Ming and Qing Dynasties is the hue formed by mixing white in the solid color, the middle tone is the tone formed by adding gray to the solid color, and the dark and clear tone is the tone formed by mixing black in the solid color.
Color matching method
The collocation of colors can be divided into two kinds: the color matching that harmonizes the color and the color matching that sets off a certain color.
Color system division
Through color system division, it can be divided into two categories: color matching with dominant color and color matching with dominant color.
The color matching with dominant color is a unified color matching composed of one hue, which can be divided into two kinds: the same color system color matching and similar color matching.
Color matching with dominant color is a unified color matching composed of the same tone, which can be divided into light color matching and dark color matching.
Contrast colors
The color matching composed of contrast hues can be divided into complementary color or opposite color matching effect, brightness contrast effect composed of black and white gray and purity contrast effect composed of purity difference. As shown in the figure below.
The color contrast can be divided into complementary color contrast, adjacent color contrast, contrast color contrast, and zero degree contrast.
Complementary color contrast: the contrast effect of complementary color is strong, dazzling, loud and powerful, but it also needs to be used with caution, because it is easy to produce bad feelings such as childish, primitive, vulgar, unstable and uncoordinated.
Generally, in the design work, relatively few designers will use complementary color to do the color matching of the work, because if the complementary color is not well grasped in the practical application, it is more dangerous and easy to make people feel uncomfortable and uncoordinated.
Adjacent color contrast: the adjacent two to three color contrast on the color phase ring, the color distance is about 30 degrees, for example: vermilion and orange, vermilion is mainly red, there is a small amount of yellow inside; orange is mainly yellow, with a little red inside. Although they have great difference in hue, they are closer in vision.
The effect of adjacent color contrast is soft, harmonious, elegant and quiet, but it can also make people feel monotonous, fuzzy, boring and powerless, so it is necessary to adjust the brightness difference to strengthen the effect. In the color wheel, all colors within 90 degrees belong to the range of adjacent colors.
Contrast color contrast: the color contrast distance is about 120 degrees, which is a strong contrast type, and should be bright, strong and plump. Rich, easy to excite people and cause visual and mental fatigue. But the work of color coordination and unification is also difficult to do. This contrast is not easy to monotone, but one

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